In addition to names, contact information, and job titles for employees, the data also includes things like the dates companies were founded, revenue numbers, keywords associated with the work companies do, number of employees, and website ranking by the Amazon-owned analytics company Alexa. As such, the more data an organization like Apollo can collect, the more valuable their service becomes."Īpollo's core product not only collects publicly available information, but creates a web of business and employee connections out of it. "Clearly this is all about 'data enrichment,' creating comprehensive profiles of individuals that can then be used for commercial purposes. This will probably be the most email notifications HaveIBeenPwned has ever sent for one breach," Hunt says. There were 125,929,660 unique email addresses in total. Hunt has added the Apollo data to the repository, and plans to notify the HaveIBeenPwned network about the incident. Troia also provided the contact data included in the breach to security researcher Troy Hunt, who runs the data breach tracking service HaveIBeenPwned. Troia disclosed the exposure to the company in mid-August. All of which was readily available online, for anyone to access. Night Lion Security founder Vinny Troia, who routinely scans the internet for unprotected, freely accessible databases, discovered Apollo's trove containing 212 million contact listings as well as nine billion data points related to companies and organizations. Apollo also claims in its marketing materials to have 200 million contacts and information from over 10 million companies in its vast reservoir of data. "No one ever drowned in revenue," the company says on its site. "We can appreciate that this situation may cause you concern and frustration." In fact, the scale and scope of the breach has a lot of people concerned.Īpollo is a data aggregator and analytics service aimed at helping sales teams know who to contact, when, and with what message to make the most deals. "On discovery, we took immediate steps to remediate our systems and confirmed the issue could not lead to any future unauthorized access," cofounder and CEO Tim Zheng wrote. ![]() The sales intelligence firm Apollo sent a notice to its customers last week disclosing a data breach it suffered over the summer.
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